1. the quality of being powerfully and mysteriously attractive or fascinating

1. to powerfully attract or tempt by something desirable

Examples

• The allure of fame drew many young actors to Hollywood.
• The mysterious island had an undeniable allure for explorers.
• She was captivated by the allure of the antique jewelry.
• The promise of easy money allured him into the risky investment.
• The bright lights of the city allure visitors from around the world.
• The allure of adventure made her quit her desk job.
• Nothing could allure him away from his studies.