1. the systematic computational analysis of data or statistics
Usage: often used in business and technology contexts
2. the discovery, interpretation, and communication of meaningful patterns in data
Usage: business and marketing term

Examples

• The company uses web analytics to track visitor behavior on their website.
• Google Analytics provides detailed insights about website traffic.
• The marketing team relies on analytics to measure campaign effectiveness.
• Data analytics helped the retailer optimize their inventory management.
• She studied business analytics to learn how to interpret customer data.
• The sports team uses player analytics to improve performance.
• Advanced analytics can predict future sales trends.