cheesemongers

noun
  1. Plural of cheesemonger; people who sell cheese, especially as a profession or in a shop.
  2. Usage: Primarily British English; Can refer to individual merchants or the profession collectively
  3. Plural of cheesemonger; people who deal in or promote something trivial, false, or of poor quality (figurative, derogatory).
  4. Usage: Informal; Derogatory; Often used in political or media criticism

Examples