1. the process of treating something as a commodity or reducing it to a basic product that is bought and sold in a market, often losing its unique or specialized value
Usage: commonly used in business and economics contexts; often implies a loss of differentiation or premium pricing

Examples

• The commoditization of smartphones has made them affordable for consumers worldwide.
• Tech companies worry about the commoditization of their software products as competitors enter the market.
• The commoditization of coffee has led to lower prices but also concerns about fair trade practices.
• As cloud computing became mainstream, there was rapid commoditization of basic server infrastructure.
• The commoditization of healthcare services has changed how hospitals compete on price rather than quality.
• Many luxury brands fear the commoditization of their products through online discount retailers.