1. to treat or regard something as a commodity; to reduce something to the status of a basic product bought and sold in bulk
Usage: business and economics contexts; often used in discussions of market transformation
2. to make a product or service widely available and interchangeable, typically reducing its perceived value or uniqueness
Usage: common in technology and business strategy

Examples

• The company decided to commoditize its software by offering it at a lower price point.
• As more competitors entered the market, the industry began to commoditize basic smartphone features.
• Tech giants have commoditized cloud storage, making it affordable for everyday users.
• The trend to commoditize luxury goods has changed consumer expectations.
• Once a premium service, internet access has been commoditized over the past two decades.
• Retailers commoditize generic products to compete on price rather than brand.
• The pharmaceutical industry sometimes commoditizes older drugs when patents expire.