1. an idea or feeling that a word invokes in addition to its literal or primary meaning

Examples

• The word ‘home’ has positive connotations of warmth and comfort.
• Politicians carefully choose words to avoid negative connotations.
• The term ‘cheap’ has different connotations than ‘inexpensive.’
• Her use of that phrase carried unfortunate connotations.
• The color red has connotations of danger and passion.
• Writers must consider the connotations of their word choices.