contrarianism

noun
  1. the practice or tendency to oppose or reject prevailing opinions, trends, or established views, often as a matter of principle or strategy.
  2. Usage: often used in political, social, or intellectual contexts; can be neutral or critical depending on context
  3. in investing and finance, a strategy of buying or selling assets that go against current market sentiment or popular investment trends.
  4. Usage: finance and investment context

Examples