coquettishness

noun
  1. the quality or behavior of flirting playfully or lightheartedly, especially to attract attention or admiration
  2. Usage: typically used to describe behavior that is playful rather than serious or sincere
  3. an affected or exaggerated display of charm or attractiveness intended to impress others
  4. Usage: often carries a slightly negative connotation of insincerity or superficiality

Examples