1. a trend or movement that goes against or opposes the prevailing trend
Usage: often used in finance, fashion, and social analysis

1. moving against or opposing the dominant trend or direction
Usage: commonly used in financial and market contexts

Examples

• The rise of vinyl records is a countertrend to the dominance of digital streaming.
• Some investors pursue countertrend strategies to profit from market reversals.
• The countertrend movement toward local shopping challenged big-box retailers.
• Her countertrend fashion choices made her stand out from her peers.
• Analysts identified a countertrend in consumer spending patterns last quarter.
• The company's countertrend approach to sustainability set it apart from competitors.