desensitisation

noun
  1. the process of reducing or eliminating an emotional or physical response to something that previously caused a strong reaction
  2. Usage: British spelling; American English typically uses 'desensitization'; commonly used in psychology and therapy contexts
  3. a therapeutic technique in which a person is gradually exposed to a feared stimulus to reduce anxiety or phobic response
  4. Usage: psychology and clinical contexts; also called systematic desensitisation

Examples