1. tending to discourage or persuade someone not to do something

Examples

• The high cost of tuition was dissuasive for many students considering the program.
• Her dissuasive tone made it clear she did not support the proposal.
• The warning label had a dissuasive effect on potential buyers.
• He offered dissuasive arguments against taking the risky investment.
• The difficult entrance exam served as a dissuasive barrier to applicants.