1. the quality or power of discouraging someone from doing something; the capacity to persuade against an action or belief
Usage: abstract noun; typically used in formal or academic contexts

Examples

• The dissuasiveness of her argument convinced him to reconsider his plans.
• The high cost of the project added to its dissuasiveness.
• His calm dissuasiveness prevented the argument from escalating.
• The dissuasiveness of the warning label was evident in reduced product misuse.
• She spoke with such dissuasiveness that few dared to challenge her position.