1. something that attracts or tempts someone to do something, often something unwise or wrong
2. the act of enticing; the process of attracting or persuading someone

Examples

• The bright lights and free drinks were an enticement to enter the casino.
• She resisted the enticement of the dessert menu and ordered fruit instead.
• The store used special discounts as an enticement to attract new customers.
• He found the enticement of easy money too strong to refuse.
• The advertisement's enticement worked; thousands of people bought the product.
• Parents worry about the enticements that social media presents to their children.