1. to make something the object of a fetish; to regard or treat something with excessive or irrational reverence or desire
Usage: British spelling (American: fetishize); transitive verb

Examples

• The media tends to fetishise luxury brands, making consumers desire them irrationally.
• Some cultures fetishise youth and beauty above all other qualities.
• He fetishised the idea of success so much that he lost sight of his actual goals.
• The advertisement fetishises the product, suggesting it will transform your life.
• Critics argue that society fetishises thinness in ways that harm body image.
• She fetishised her childhood home, remembering it as perfect when reality was more complex.