fronting

noun
  1. the act of facing or confronting someone or something
  2. a false or deceptive outward appearance or behavior intended to impress others
  3. Usage: informal
  4. the front part or face of a building or structure
  5. Usage: architecture
verb
  1. present tense participle of 'front': to face toward or confront directly
  2. present tense participle of 'front': to serve as the public face or leader of a group or organization

Examples