noun
- Fear, uncertainty, and doubt, especially as deliberately spread to discourage adoption of a competing product or technology.
Usage: informal; acronym; chiefly used in technology and marketing contexts
Examples
- The company's marketing campaign relied on fud to discourage customers from switching to competitors.
- Tech analysts warned that the negative press was mostly fud with little factual basis.
- Spreading fud about a rival product is an unethical business practice.
- The startup had to overcome considerable fud in the market before gaining traction.
- Industry experts dismissed the competitor's claims as pure fud.