1. the study of the characteristics, distribution, and behavior of populations in specific geographic areas, combining demographic and geographic data for marketing and planning purposes
Usage: typically used in business, marketing, and urban planning contexts; often used in plural form or as a mass noun

Examples

• Retailers use geodemographics to identify neighborhoods where their target customers are most likely to live.
• The marketing team applied geodemographics to determine the best locations for new store openings.
• Geodemographics combines census data with geographic information to create detailed consumer profiles.
• City planners rely on geodemographics to understand the needs of different residential areas.
• The company's geodemographics analysis revealed that young professionals were concentrated in downtown districts.
• Geodemographics helps businesses tailor their advertising campaigns to specific regions and demographic groups.