1. comparative form of gimmicky; more reliant on or characterized by gimmicks; more superficial or contrived in appeal
Usage: informal; comparative degree

Examples

• The sequel felt gimmickier than the original film.
• This marketing campaign is gimmickier than their previous efforts.
• The new product design seems gimmickier but less practical.
• That restaurant's menu is gimmickier than the one down the street.
• The advertisement was gimmickier than what we expected from that brand.