1. casting a spell or enchantment to make something appear more attractive or impressive than it really is
Usage: fantasy/magical contexts; often used in fantasy literature and games
2. making something seem more glamorous or attractive through presentation or styling
Usage: informal; modern usage

Examples

• The witch was glamouring the old cottage to make it look like a grand mansion.
• She accused the media of glamouring the celebrity's troubled past.
• The magician used glamouring spells to disguise his true appearance.
• They were glamouring the product with fancy packaging and marketing.
• In the fantasy novel, the sorcerer was glamouring the cursed object to hide its dark nature.