1. promoting or publicizing something in an extravagant or intensive manner
Usage: present participle of ‘hype’

Examples

• The company is hyping their new product launch with a massive advertising campaign.
• Critics accused the media of hyping the story beyond its actual importance.
• She’s been hyping the concert on social media all week.
• The restaurant owner was hyping the grand opening to attract customers.
• They’re hyping this movie as the blockbuster of the year.
• Stop hyping yourself up so much before the presentation.