noun
- Plural of ident; short sequences or graphics used to identify a television or radio station, network, or program.
Usage: chiefly British; broadcasting/media term
Examples
- The BBC idents are iconic symbols recognized by viewers across the UK.
- During the commercial break, the channel displayed its colorful idents.
- Many people grew up watching the same idents on their favorite TV stations.
- The network updated its idents to reflect a modern visual style.
- Radio idents help listeners quickly identify which station they're tuned to.