noun
- a company or service that collects, organizes, and sells information about consumers or businesses to third parties
Usage: business/marketing term; often used in discussions of data privacy and digital commerce
Examples
- The infomediary purchased customer data from retailers to build detailed consumer profiles.
- Privacy advocates worry about how infomediaries collect and monetize personal information.
- Many infomediaries operate behind the scenes, unknown to the consumers whose data they trade.
- The company acts as an infomediary, connecting advertisers with detailed audience insights.
- Regulations now require infomediaries to disclose how they obtain and use consumer data.