1. The design, creation, or use of a logotype or logo; the practice of developing distinctive visual symbols or marks for identification.
Usage: Primarily used in design and branding contexts; Related to graphic design and corporate identity
2. In printing, the use of logotypes (single type blocks containing two or more letters or a complete word).
Usage: Technical/historical printing term; Less common in modern usage

Examples

• The company invested in professional logotypy to create a memorable brand identity.
• Modern logotypy emphasizes simplicity and versatility across digital and print media.
• The designer's expertise in logotypy helped the startup stand out in a competitive market.
• Effective logotypy requires understanding color theory and typography principles.
• The evolution of logotypy reflects changes in consumer preferences and technology.