1. people who seek to obtain the highest or greatest possible amount, degree, or result
2. decision-makers who examine all available options to find the absolute best choice
Usage: psychology; behavioral economics

Examples

• Maximizers spend hours comparing products before making a purchase.
• Unlike satisficers, maximizers are never content with ‘good enough.’
• The study found that maximizers often experience more regret after decisions.
• Profit maximizers focus solely on increasing company earnings.
• Maximizers tend to be less happy with their choices than satisficers.
• The research team consisted of utility maximizers seeking optimal outcomes.