1. to direct advertising, messaging, or political content to a very specific, narrowly defined group of people based on detailed personal data
Usage: common in digital marketing and political campaigns; often implies use of data analytics and algorithms

1. a very specific group of people identified as the intended audience for a particular advertisement, message, or campaign
Usage: used in marketing and political contexts

Examples

• The campaign used data analytics to microtarget voters in swing districts.
• Social media platforms allow advertisers to microtarget consumers based on their browsing history.
• The company identified a microtarget of young professionals interested in sustainable products.
• Political campaigns increasingly microtarget specific neighborhoods with tailored messages.
• By microtargeting, the brand reached only the customers most likely to make a purchase.
• The microtarget for this luxury product consists of high-income earners aged 35–55.