1. directed or customized toward a very specific, narrowly defined group of people or audience, often using detailed personal data
Usage: commonly used in marketing, advertising, and political contexts; often implies the use of data analytics or algorithms

Examples

• The company used microtargeted ads to reach only customers in specific zip codes.
• Social media platforms enable microtargeted campaigns based on user behavior and interests.
• Political campaigns have become increasingly sophisticated with microtargeted messaging.
• The marketing team developed microtargeted content for different demographic groups.
• Microtargeted advertising allows brands to personalize their messages to individual consumer segments.
• Critics worry that microtargeted political ads can spread misinformation to vulnerable populations.