1. the practice of using detailed data about individuals to deliver highly personalized advertising, political messages, or content to specific groups or people
Usage: commonly used in digital marketing and political campaigns; often involves collection and analysis of personal data

Examples

• The company used microtargeting to show different ads to different customers based on their browsing history.
• Political campaigns employ microtargeting to reach voters with messages tailored to their specific interests and concerns.
• Microtargeting allows advertisers to focus their budgets on the most likely buyers rather than reaching a general audience.
• Social media platforms enable microtargeting by collecting vast amounts of user data.
• Critics argue that microtargeting raises privacy concerns because it relies on detailed personal information.
• E-commerce sites use microtargeting to recommend products based on individual shopping patterns.