1. The practice of directing advertising, messaging, or content to very specific, narrowly defined groups of people based on detailed personal data, demographics, interests, or behavior.
Usage: Usually used in plural or as a mass noun in marketing and digital media contexts; Often associated with digital advertising and social media campaigns

Examples

• Political campaigns increasingly rely on microtargetings to reach specific voter groups with customized messages.
• The company's microtargetings strategy allowed them to show different ads to different demographic segments.
• Social media platforms enable sophisticated microtargetings by collecting vast amounts of user data.
• Critics argue that microtargetings can create filter bubbles and spread misinformation to vulnerable populations.
• Advertisers use microtargetings to maximize return on investment by reaching only the most likely customers.