1. Small, specific groups of people identified and targeted with customized messages or advertisements based on detailed personal data.
Usage: plural form; commonly used in marketing, politics, and digital advertising

1. To identify and direct customized messages or advertisements to small, specific groups of people using detailed personal data.
Usage: third-person singular present or plural present tense

Examples

• Political campaigns use microtargets to reach voters with personalized messages about issues they care about.
• The company microtargets ads to users based on their browsing history and location data.
• Social media platforms enable advertisers to create microtargets of consumers with very specific interests.
• Microtargets allow businesses to tailor their marketing to individual customer preferences rather than broad groups.
• The marketing team identified several microtargets within their customer base to test new product messaging.
• By using microtargets, the campaign was able to increase engagement rates significantly.