noun
- a unit of measurement used in advertising to calculate the cost of newspaper advertising space, equal to one agate line of advertising space in one million copies of a publication
Usage: advertising industry
Examples
- The advertising agency calculated the cost per milline for the newspaper campaign.
- Milline rates vary significantly between different publications.
- The media buyer compared milline costs across several major newspapers.
- A lower milline rate indicates more cost-effective advertising placement.
- The publisher’s milline pricing made it competitive for national advertisers.