Definition
millines
noun
- Plural of milline; a unit of advertising space equal to one agate line (one column wide) for one million circulation.
Usage: advertising industry; chiefly historical
Examples
- The newspaper calculated advertising rates in millines to standardize pricing across different publications.
- Advertisers used millines as a metric to compare the cost-effectiveness of ads in various newspapers.
- The cost per milline varied depending on the publication's circulation and readership demographics.