1. not following or based on accepted customs, standards, or traditional ways of doing things

Examples

• She took a nonconventional approach to teaching by using games and outdoor activities.
• The artist's nonconventional style challenged traditional ideas about what sculpture should look like.
• Many startups succeed by adopting nonconventional business models.
• His nonconventional fashion choices made him stand out in the conservative office.
• The school offers nonconventional learning methods for students who struggle with traditional classrooms.
• Nonconventional energy sources like solar and wind power are becoming more popular.