1. prices or amounts that are not reduced or discounted; full or regular prices
Usage: typically used in plural form; business/commercial context

Examples

• The store charges nondiscounts for items not on sale.
• Customers who pay nondiscounts receive no special pricing benefits.
• The company's nondiscounts apply to all premium products.
• During the clearance event, most items were discounted, but a few remained at nondiscounts.
• Bulk buyers often negotiate better rates than nondiscounts offered to individual customers.