1. people who do not use a particular product, service, or substance
Usage: plural form of nonuser

Examples

• The study compared drug users with nonusers to assess health differences.
• Nonusers of social media reported feeling less anxious about their appearance.
• The company surveyed both users and nonusers of their mobile app.
• Nonusers of public transportation often cite safety concerns as their main reason.
• The research focused on why nonusers avoided adopting the new technology.
• Marketing teams struggle to convert nonusers into regular customers.