1. a person who does not watch television or other visual media

Examples

• As a nonviewer, she preferred reading books to watching TV.
• The survey included both regular viewers and nonviewers of the program.
• Many nonviewers cited lack of time as their reason for not watching television.
• The marketing team struggled to reach nonviewers through traditional advertising.
• He became a nonviewer after canceling his cable subscription.
• Nonviewers often rely on other sources for news and entertainment.