noun
- people who do not watch television programs, movies, or other visual media
Usage: plural form
Examples
- The study compared the reading habits of viewers and nonviewers.
- Nonviewers often spend more time on outdoor activities.
- The survey included both regular TV watchers and nonviewers.
- Marketing strategies differ when targeting nonviewers versus frequent viewers.
- Nonviewers may rely more heavily on print media for news.
- The research found that nonviewers had different sleep patterns.