noun
- a printed advertisement or promotional material inserted loosely into a publication rather than bound into it
Usage: printing; marketing
Examples
- The magazine included an outsert advertising the new smartphone.
- Publishers often use outserts to promote special offers to subscribers.
- The outsert fell out when I opened the newspaper.
- Marketing teams prefer outserts because they stand out more than regular ads.
- The colorful outsert caught my attention as soon as I picked up the journal.