1. to set too high a price for something

Examples

• The restaurant tends to overprice its appetizers.
• Many consumers feel that luxury brands overprice their products.
• The store manager decided not to overprice the new merchandise.
• Critics argue that pharmaceutical companies overprice essential medications.
• The real estate agent warned against overpricing the house in a slow market.
• Small businesses sometimes overprice items to compensate for low volume sales.