1. materials used to wrap or protect goods for sale or transport
2. the process or business of designing and producing containers for products
3. the way something is presented or promoted to make it appealing
Usage: figurative

Examples

• The product’s colorful packaging caught my attention on the shelf.
• We need to reduce plastic packaging to help the environment.
• The company specializes in food packaging design.
• Careful packaging prevented the fragile items from breaking during shipping.
• The politician’s ideas needed better packaging to appeal to voters.
• Sustainable packaging is becoming more important to consumers.
• The packaging industry has grown rapidly in recent years.