1. the action or process of making something personal or suited to the needs and preferences of a particular person
2. the practice of designing products, services, or content to match individual user preferences and behavior
Usage: common in technology and marketing contexts

Examples

• The personalization of learning plans helps students progress at their own pace.
• Many websites use personalization to show you products based on your browsing history.
• Email personalization increases open rates by addressing customers by name.
• The app offers personalization features so you can adjust the interface to your liking.
• Personalization in healthcare means tailoring treatments to individual patient needs.
• Streaming services rely on personalization algorithms to recommend shows you might enjoy.