noun
- the practice of paying radio disc jockeys or other media personnel to promote particular recordings or products without disclosing the payment
Usage: informal; broadcasting industry
Examples
- The record company was investigated for plugola schemes involving several radio stations.
- Federal regulations were enacted to prevent plugola in the music industry.
- The DJ was fired after admitting to accepting plugola payments.
- Plugola scandals rocked the radio industry in the 1950s.
- The station implemented strict policies to avoid any appearance of plugola.
- Critics accused the program of plugola when the same products kept appearing.