1. A paid advertisement or promotional mention inserted into a radio or television broadcast, typically read by the announcer or host.
Usage: informal; chiefly historical; broadcasting

Examples

• The radio host slipped in a plugola for the local restaurant during the morning show.
• Back in the golden age of radio, plugolas were a common way for sponsors to reach listeners.
• The FCC began cracking down on undisclosed plugolas in the 1950s.
• Listeners could always tell when a plugola was coming by the announcer's change in tone.