1. the period or process of preparation immediately before the official launch or release of a product, service, or event
Usage: commonly used in business and marketing contexts

1. relating to or occurring during the period before an official launch or release
Usage: commonly used in business and marketing contexts

Examples

• The prelaunching phase included extensive market research and focus group testing.
• During prelaunching, the company built anticipation through social media teasers.
• Prelaunching activities helped identify potential issues before the official release.
• The team spent three months on prelaunching preparations for the new smartphone.
• Prelaunching feedback from beta testers was invaluable for refining the product.
• The marketing department coordinated all prelaunching efforts across multiple channels.