1. occurring or existing before a product or service is marketed to the public
Usage: business

Examples

• The company conducted extensive premarketing research to understand consumer preferences.
• Premarketing studies revealed potential safety concerns with the new drug.
• The premarketing phase included focus groups and beta testing.
• Regulatory approval is required before moving from premarketing to commercial sales.
• Premarketing data suggested strong demand for the innovative product.
• The pharmaceutical company invested heavily in premarketing clinical trials.