noun
- consumers who also produce goods or services, especially content, for their own use or to share with others
Usage: plural form; informal; business/technology context
Examples
- Social media has enabled prosumers to share homemade videos and photos with millions of people.
- Many prosumers use YouTube to both watch and upload their own content.
- The rise of prosumers has changed how companies think about their customers.
- Prosumers in the music industry often produce beats and share them online.
- Bloggers are examples of prosumers who consume and create written content simultaneously.