1. relating to or denoting the study of personality, values, attitudes, interests, and lifestyle characteristics of consumers or populations
Usage: commonly used in marketing and consumer research

Examples

• Marketers use psychographic data to understand what motivates their target audience.
• The company conducted a psychographic analysis to segment customers by their values and interests.
• Psychographic profiling helps advertisers create more personalized campaigns.
• Unlike demographic information, psychographic characteristics reveal deeper insights into consumer behavior.
• The survey included psychographic questions about lifestyle preferences and personal beliefs.