1. the action of changing something so much that it appears to be entirely new
2. the process of presenting oneself in a completely new way

Examples

• The company’s reinvention as a tech startup surprised many investors.
• Her reinvention from pop star to serious actress was remarkably successful.
• The city’s downtown reinvention attracted new businesses and residents.
• After the scandal, he attempted a complete reinvention of his public image.
• The reinvention of the old factory into luxury apartments revitalized the neighborhood.
• Madonna is famous for her constant reinvention throughout her career.
• The restaurant’s reinvention with a new menu and decor drew larger crowds.