1. increasing rapidly in size, intensity, or importance
Usage: present participle of snowball
2. throwing snowballs
Usage: present participle of snowball

1. the process of something increasing rapidly in size or intensity

Examples

• The protest started small but kept snowballing throughout the day.
• Her debt problems were snowballing out of control.
• The children were snowballing in the backyard after the storm.
• The snowballing effect of social media made the story go viral.
• What began as a minor disagreement was snowballing into a major conflict.
• The snowballing of complaints forced the company to take action.
• Interest in the new product was snowballing beyond expectations.