1. excessive or exaggerated publicity or promotion
Usage: informal

1. to promote or publicize something excessively or with exaggerated claims
Usage: informal

Examples

• The movie’s superhype made it impossible to live up to expectations.
• Critics accused the company of superhype around their new product launch.
• Don’t superhype the event or people will be disappointed.
• The restaurant was a victim of its own superhype.
• Marketing teams often superhype products to generate buzz.
• The superhype surrounding the concert led to sold-out shows.
• They decided not to superhype the announcement to avoid backlash.