1. high-quality products or services sold at prices significantly above standard market rates
Usage: business; marketing

Examples

• The company’s superpremiums include handcrafted watches and limited-edition accessories.
• Consumers are willing to pay more for superpremiums that offer exceptional quality.
• The luxury car manufacturer focuses exclusively on superpremiums for wealthy clients.
• Superpremiums often feature exclusive materials and superior craftsmanship.
• The brand’s superpremiums command prices three times higher than regular products.
• Marketing superpremiums requires targeting affluent customers who value exclusivity.